You might remember our last pricing update from a few years ago, when we introduced usage-based billing and made our free plan more generous. After learning a lot over the last few years, it’s time again for an update. I think you’ll like it.
Pricing changes are stressful: for customers, and honestly for us too. So let me summarize the important part up front: the goal of this update is to make Tailscale plans clearer, pricing more predictable, and every plan more valuable to the people using it.
That means a more generous free Personal plan, business plans with more included, and fewer awkward distinctions that made the old lineup harder to understand than it needed to be.
This update has two big parts. On the personal side, we’re simplifying things by retiring Personal Plus (again) and making the free Personal plan more generous. On the business side, we’re adding a lot more value to the self-serve plans, while also making pricing more predictable and easier to understand. I want to start with Personal, because that’s the most visible change, and then come back to the business side in a minute.
A simpler, more generous Personal plan
We’re retiring the Personal Plus plan. Normally, this would be the part of a pricing post where people get understandably nervous. In this case, the important part is simpler: the Personal plan is getting better and staying free.
It now supports up to six users—the same limit Personal Plus had—and includes more of what personal users have increasingly asked for over time.
When we introduced Personal Plus, the logic seemed sound. Keep Personal free, add a paid option with a few extra capabilities, and let people choose based on what they need. But after watching how people actually used it, we learned something.
For most people, Personal Plus wasn’t a meaningful fork in the road. It wasn’t helping them decide between two clearly different kinds of usage. Mostly, it asked them to stop, compare a feature list, and wonder whether they were the sort of person who was supposed to upgrade.
That’s not a great sign. When a pricing boundary creates more hesitation than clarity, it’s usually the boundary that should go. So we decided to simplify the model instead of defending it forever. The result is one Personal plan, free, with more included by default.
I think that’s just a better outcome: less complexity, less second-guessing, and more value in the place most people expect to find it.
And to the people who subscribed anyway: thank you
I'd like to say, we know: a meaningful number of people subscribed to Personal Plus not because they needed it, but because they wanted to support Tailscale.
That’s a wonderful thing. If you were one of those people, thank you. Really. That support mattered. It helped us keep building, keep improving the product, and keep making the free tier better over time. We don’t take it for granted.
Over time, though, it became clear that the better long-term shape for the product was a stronger Personal plan, with other, more intentional ways for people to support what we’re building. Whether that’s joining us at TailscaleUp, contributing to the community, bringing Tailscale to work, or perhaps even wearing something with our name on it. Stay tuned.
Business pricing is clearer, and the plans are stronger
The other big update is on the business side. We heard you—you really want your monthly bill to be predictable. So we did that. The self-serve business plans also include a lot more of what customers have been asking for in sales conversations.
We've heard a pretty consistent message: teams want to self-serve more of the features that made Tailscale useful at scale, rather than having to cross a "contact sales" enterprise boundary to get some things. So, we’re adding more value to self-serve plans, including features like SCIM, device posture, user management APIs, and webhooks. We’ll also be rolling out self-serve pricing for increased device and Service limits in the coming months.
More on predictability: usage-based pricing has a kind of elegance to it, and I love elegance. You pay for exactly what you use, no more and no less. But for these business plans, that elegance created too much friction. For this product, customers want to know what next month’s bill will look like. Procurement teams want something they can compare side by side with other products in the same space, which are all seat-based. Accounting teams, I’m told, would also appreciate not finding out how much revenue or spending there was only after a month is over.
After watching that conversation happen enough times, the answer stopped being theoretical. For these plans, for this product, seat-based pricing is the better fit. So yes, we’re moving to simple, predictable seat-based pricing for business plans.
The plans themselves are stronger: Starter becomes Standard, which is now a more capable and well-rounded plan that covers more use cases. Premium gains more too, and the whole lineup does a better job of matching the way organizations actually use Tailscale—and the price/feature combinations they were getting from our sales team. The full details are on our pricing page and in the FAQ.
We’ve always believed the networking layer should fade into the background. Pricing should aspire to the same thing: not invisible, exactly, but quiet, understandable, and unsurprising enough that you can know at a glance which plan was meant for you, then get back to whatever you were actually trying to build.
Pricing v4 in practice
The new pricing is live now, and the full details are on our pricing page and in the updated FAQ.
The most important practical point is that, if you’re already paying for a plan, there’s no rush. Your current plan will keep working, at the same price, for at least another 12 months. We are not going to force any transitions for at least a year, and when the time does come to move, we’ll work with customers to make that transition smooth and well-supported.
That said, in many cases, the new plans are simply better. Starting today, if you're on an existing plan, you can choose to switch into one of the new ones right away.
I'll be honest: I hate pricing updates. We've put a lot of work into making this one great news for you, in every dimension, instead of bad news. Maybe the best news is that for many people who, like me, never wanted to buy from a sales team in the first place, now you can get the plan you would have gotten, with zero human interaction required. Actually maybe you should have OpenClaw do it for you?
If you want a fuller walkthrough of the changes, or have questions about how they apply to you, please join us at the upcoming webinar.
Thank you, as always, for using Tailscale.
Avery Pennarun
