The Winter Update wasn’t just a launch. It was months of coordination, iteration, feedback, late-night edits, intensive Slack threads, and careful execution across teams. We have talked a lot about what shipped. This post is about everyone who made it possible.
Every launch is a team sport. For a week’s worth of launches, we need an especially strong team to stand behind it. Here’s a look behind the scenes at the people who turned product releases into real impact.
Tiana He, senior performance marketing manager
Amplification doesn’t happen by accident. Tiana ensures our paid campaigns translate the Winter Update story, extends our reach and brings new audiences into the fold, while continuously optimizing performance behind the scenes.
Chelsea Kelly, brand design
Design made the Winter Update feel cohesive. From visual systems to social assets to landing page layouts, Chelsea ensured every piece looked and felt intentional, turning strategy into something people could immediately understand. The charming candles, mugs, and snowflake visuals were all her, and just a fraction of her impact.
Alex Kretzschmar, head of developer relations
From concept to script to final cut, Alex brings each product update to life visually. Alex’s videos make each product update approachable, engaging, and easy to share, helping our story travel further.
Ellie Mees, senior manager, revenue enablement
A launch isn’t complete until the field is ready. Ellie equipped Sales, Support, and customer-facing teams with the context, positioning, and resources they needed to confidently talk about the Winter Update from day one.
Will Moore, manager, communications
A launch only travels as far as its story does. Will successfully shaped how the Winter Update showed up externally. He aligned press outreach, social messaging, and executive amplification to ensure clarity and consistency. Will made sure our narrative landed with the audiences who matter most.
Jillian Murphy & Smriti Sharma, product marketing managers
In my opinion (I may be biased here), PMM connects the dots: shaping the narrative, clarifying value, aligning stakeholders, and ensuring each announcement evolves into a coherent story. I like to think of PMM as the connective tissue behind the whole operation.
Kate Packard, lifecycle marketing
From announcement emails to managing the live webinar to crafting the landing page that anchors it all, Kate has ensured the story lands clearly and reaches our audience at the right time.
Kate is an essential part of aligning messaging, managing timelines, testing flows, and making sure every touchpoint reinforces our product story.
Kevin Purdy, technical content manager
The blog is where each update and product launch lives long-term. Kevin works closely with product, engineering, and marketing teams to turn complex features into thoughtful, educational stories that reflect how people actually use them.
Natasha Sawires, senior community manager
Community engagement doesn’t happen automatically, it’s nurtured. Responding to questions, surfacing feedback, amplifying conversations across channels—Natasha ensured the Winter Update wasn’t just announced, but discussed as well. They helped turn the launch into a two-way conversation. Their work gave us real-time insight into how the update resonated and where curiosity (or confusion) showed up.
Jasmine Shaw, technical program manager
Every moving part had a dependency. Every deadline had a downstream impact. Jasmine tirelessly kept the entire launch engine synchronized—tracking milestones, resolving blockers, and making sure we shipped together, not in silos.
Larah Vasquez, Dee Klieb, Walter Poupore, Brad Kouchi, documentation and education
Great launches don’t stop at announcements. Our extremely talented and detail-oriented docs team ensures that when customers click “learn more,” everything is ready: accurate, complete, and clear. Their work is what makes features usable at scale.
Powered by collaboration
The Winter Update reflects what’s possible when cross-functional teams operate with trust, clarity, and shared ownership. To everyone who contributed - visible and invisible work alike - thank you! This update was a collective effort, and it shows. On to the next one!
Smriti Sharma
